26.07.2011

Mobile Marketing Facts

Check out this nice chart about mobile marketing on Thewebcitizen.com. It points out mobile tagging and socializing as key usage factors.


Did you know that women aged 35 to 54 are the most active group in mobile socialization? And 29% of users are open to scan mobile tags to get a coupons. So this would be around 400 million users worldwide. Would be great to know what actually influences the conversion rate. And would a global coupon platform benefit from scale effects or is it rather a local business?


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