21.06.2011

Some fundamental trends for this blog

McKinsey Quarterly has described 10 key tech-enabled business trends. This is a great starting point for this blog. McKinsey Quarterly's text is from a strategy consultants perspective. As the technology environment is rapidly shifting managers have to care about organizational structures and how to shift the strategy in order to capitalize from it. Let's wrap up these trends into 4 main areas of interest for this blog:
  • The totally network enabled organization: Social media, user generated content, web 2.0 etc. are adding new possibilities to how companies interact inside and outside. As companies collaborate extensively with others, it makes us raise the question what a company actually is in the long run.
  • Growing information base resulting directly from the usage of technologies: Internet usage generates a tremendous amount of data. Companies are trained to analyse this data afterwards. The challenge is to make use of the tracked information in the moment as it is used. So the user engagement can be determined and companies can act immediately. The internet of things - physical objects that absorb and transmit information - will make this amount of information grow and create a diversity of new ways of interaction. 
  • Change the design of the business: The business models are moving towards services rather than expensive products. Multisided business models will enable a new variety of businesses.
  • Business visions that create a better world: Socially responsible investing and products for a sustainable world change the landscape of business. With the rise of the emerging markets the world's resources are becoming scarce. Companies have to calculate with this risk and turn to responsible business visions which enable new business opportunities and inspire all stakeholders.
Please find a list of the McK trends below:

Trend 1: Distributed cocreation moves into the mainstream
Trend 2: Making the network the organization
Trend 3: Collaboration at scale
Trend 4: The growing ‘Internet of Things’
Trend 5: Experimentation and big data
Trend 6: Wiring for a sustainable world
Trend 7: Imagining anything as a service
Trend 8: The age of the multisided business model
Trend 9: Innovating from the bottom of the pyramid
Trend 10: Producing public good on the grid

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